Sourced direct.
No middlemen. Every bag traces back to a named farm or co-op, and the farmer's name is on the back of the label.
Chapter 00 / About Vol. VII · MMXXV Filed from Amritsar
Notes from a
quiet pantry.
We started Nutflick because the nuts we grew up on stopped tasting like the ones we grew up on. So we drove back to the orchards, signed papers with the families that actually farm, and started sealing kraft bags by hand.
+ + + +
— est. —
MMXXIII
— amritsar —
N
FOUNDERS · MMXXV
Anjali & Karan.
On the desk
PAMPORETwo almond orchards, signed Oct '22ANANTNAGOne walnut grove, signed Mar '23JORDANDate co-op, joined July '23KANDAHARFig collective, joined Jan '24AMRITSARKitchen №01 · vacuum sealer · kraftPAMPORETwo almond orchards, signed Oct '22ANANTNAGOne walnut grove, signed Mar '23JORDANDate co-op, joined July '23KANDAHARFig collective, joined Jan '24AMRITSARKitchen №01 · vacuum sealer · kraft
Entry №01 The Origin
How it started.
Two cousins. One stubborn idea about how nuts should taste at home.
It started in a Pampore kitchen in October '22. Anjali had brought back a kilo of Mamra almonds from a friend's orchard, and we ate the whole bag standing at the counter — slow, sweet, oily in a way that supermarket almonds had stopped being. By the second handful we were already arguing about how to send a bag of these to everyone we knew.
Three months later we'd signed papers with two almond farms in Pampore, one walnut grove in Anantnag, and a date co-operative outside the Jordan Valley. We borrowed a friend's spare room in Amritsar, bought a vacuum-sealer off OLX, and started shipping orders out in kraft bags with hand-stamped labels.
We're a small operation on purpose. Three of us read every email. The bags are still sealed by hand — which is a slow way to run an internet business, but it's the way the orchards taught us, and the way we'd like to keep being taught.
Sometimes the slowest version is just the version that tells the truth.
Two years on, we ship to every metro and a few hill towns. The orchards are still the same orchards. The kitchen is still the same kitchen — only louder.
to be continued —
— Section 02 / The Ledger WHAT WE BELIEVE
We keep score on
the quiet things.
A short ledger of the trade-offs we've made on purpose, and the ones we keep refusing to make.
- I. Origin over Anonymous lots
- II. Slow roast over Industrial speed
- III. Whole kernel over Broken bits
- IV. Kraft & wax over Plastic pouches
It's a slower way. It's the only way we know how to mean it.
— The Promise
The Promise of Quality
Three things we put on every bag — without exception, without small print.
Sealed at source.
Within 72 hours of harvest, vacuum-sealed in food-grade kraft. No re-packing in transit, no warehouse layovers.
Roasted on order.
Bags ship within 48 hours of order. We don't keep a roast inventory — what arrives at your door is what came out of the pan that morning.
— Section 03 / The Foundation THREE THINGS WE INSIST ON
Three pillars,
one standing rule.
Everything else changes — the names, the bags, the seasons. These three are the only things we don't negotiate.
I.
Origin over labels.
— Pampore · Anantnag · KermanSingle-origin or named co-op. If we can't draw you a map of where it grew, we won't put our name on it.
II.
Hands over machines.
— Hand-graded · Hand-sealedSorted, weighed and sealed by people we know by name. Slower. Steadier. The bag in your kitchen passed through five hands at most.
III.
Time over scale.
— Small batches · Small ambitionsWe grow only when the orchards we work with grow. No overnight scale, no contract farming. The pantry stays small on purpose.
— Section 04 / The Letterbox
Notes from the kitchen.
NUTFLICK★★ ★ ★ ★ ★
"Found you through a friend in Bombay. The Mamra almonds tasted like the ones my nani used to keep in a steel dabba. Forgot they could taste like this."
Meher A.
NUTFLICK★★ ★ ★ ★ ★
"Switched all our office snacks to Nutflick. The team noticed by week two. The founders notice everything."
Rohan T.
NUTFLICK★★ ★ ★ ★ ★
"Read about you on a Sunday newsletter, ordered the gift box on Monday, mom called crying on Friday. Highest review possible."
Devika S.
— Section 05 / Filed Records OFFICIAL · ON FILE
For the record.
The boring-but-required ledger entries. Bookmark this if you ever need a GST invoice or directions for a courier.
— Registered Office
Nutflick Foods Pvt. Ltd.Ranjit Avenue, Block CAmritsar 143001 · Punjab · India
— GSTIN · CIN
GST 03ABCDE1234F1Z5CIN U15490PB2023PTC001234
— FSSAI License
12123002000086Valid through 30 Sept 2027
— Trade Desk
+91 98700 12345 · trade@nutflick.inMon — Sat · 10 — 7
— Customer Letters
desk@nutflick.inReply by next business day